After help finding new markets, one man’s chili sauce empire is taking off
Timothy Pondani is a father of three and a budding businessman, running an up-and-coming chili sauce enterprise called Wozawoza based in Chilomoni Township in Blantyre, Malawi.
Pondani started his business from home in 2011 with capital of K2,000 (approximately US$3), producing six bottles of chili sauce a week and selling to neighbors and friends.
It was a singular venture – the forty-three-year-old had no office or any support staff.
But, having found new markets for his sauces, Pondani has expanded, now producing more than 6,000 bottles per month and with profits of more than K300,000 a month.
“I was part of the trade mission that went to Tete in 2017 organized by the Malawi Investment and Trade Centre (MITC). The meetings we had there helped me to identify about eight potential buyers for my chili sauce. I am currently supplying to two shops in Tete because of my current production capacity. I supply 250 dozens of the sauce every month since June 2018,” he said.